Targeting your customers

Surprisingly enough, more silly nonsense coming from Target:

Discount retailer Target Corp has sent a letter to major movie studios urging them to recognize that movies offered through electronic downloading services could hurt Target's sales of DVD's

(See the full text)

Heaven forbid, someone should sell something for less than Target, or that the entertainment industry should experiment with new ways to reach their customers than Target. I'm not opposed to the middle man, but it seems to me that when the middle man becomes the customer, the customer is getting lost.

There's a shift coming as things go digital, and the brick and mortar stores will inevitably need to change in response (assuming they want to stay in business). Wishing the problem away won't work.